Our Clients

When it comes to brand tracking, we know our onions. Just ask Waitrose.

And that's not all

Think of a discipline and we’ve probably done it. We’re proud to work with a huge variety of fascinatingly brilliant clients, offering brand and advertising tracking, plus foundational and ad-hoc research.

Our brand tracking for Waitrose now spans almost 20 years, a period covering the global financial crisis, Brexit, Covid and now the Cost of Living Crisis. We iterate and evolve the approach whilst enabling us to map against history to have a measured, strategic view of the market and Waitroses’ place in it. As well as the tracking, we work on audience strategy, segmentation and growth work – blending significant quant work with rich qualitative and ethnographic stories to layer solid evidence with human colour.

“Waitrose has worked with CI for over ten years. The team are responsive, provide true thought partnership and always ensure that their service represents great value for money. I highly recommend them.”

Clare Gough – Head of Insight

Working with a market leader is a pretty big deal. Those brands who can genuinely shape the future of an industry. Like our friends at Bupa. Our flexible tracking study provides the Bupa team with in-depth monthly reporting, analysis of marketing effectiveness and answers to ‘hot topic’ questions across different business units – be that care homes, insurance or health assessments. We're 

Three reasons we love working with Savills? The engagement of their team, the history of the brand, and the rapidly changing marketplace. It all makes for a rich and rewarding relationship, with our expertise in qualitative development and quantitative tracking helping to keep the brand one step ahead.

“​In 2016 we took the decision to go on TV, working with Ci on the qualitative campaign development and subsequent tracking of the campaign. Delighted with that, we’ve used them for other tactical projects across the business, confident that they understand how we work, what we need from research, and can get under the skin of our consumers. For us, it’s ideal to have a consultancy action-orientated relationship, with meaningful interpretation of findings, rather than being bombarded with data and detail.”

Alison Dean – Head of Consumer Marketing



Dreams is a genuinely forward-thinking brand. Which suits us perfectly. Working more as a ‘virtual insight department’ than your everyday research partner, our brand and advertising tracker constantly evolves to capture insight on key business challenges – alongside everything from KPI setting to creative all-agency sessions.

“Having worked with Consumer Insight for over 3 years they have played a significant role in the development of Dreams. Their insight in measuring brand performance, and competitive threats has played directly in shaping both our media and creative strategy. What makes Consumer Insight unique is that they actually care, whilst Rupert and Mark forge partnerships as opposed to client agency relationships. They are visionary thinkers shaped by the principle of quality insight. ”

Simon Moore – Head of Marketing

We love this team, the brand and the product – transitioning our own accounts from Sage to Xero – and helping the brand transition many more UK businesses onto Xero. We’ve supported from the very first TV campaign – with both qual and tracking - and the results speak for themselves, amazing business growth, incredible tracking scores – a challenger brand that is winning the fight against bigger competitors. There’s going to be some big award wins – Watch this space.

Working with a B-corp is always special for us, and when they make Lasagne as delicious as Charlie Bigham’s it’s even better. Our work for Bighams spans brand tracking, creative effectiveness, packaging research and a growth strategy grounded in segmentation. The brand and team are doing amazing things, and the growth is just starting, we’re excited to be on board for the journey. 


Give us a ring. Send us an email. Or post us a letter if you’re feeling nostalgic.


01926 626 800

6 Charles Court, Budbrooke Road, Warwick, CV34 5LZ.

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