Our Clients

When it comes to brand tracking, we know our onions. Just ask Waitrose.

And that's not all

Think of a discipline and we’ve probably done it. We’re proud to work with a huge variety of fascinatingly brilliant clients, offering brand and advertising tracking, plus foundational and ad-hoc research.

For the past 15 years, our ad and brand tracking study for Waitrose has changed as dramatically as the supermarket landscape. We’ve adapted the project to capture these seismic shifts in the category, working closely with the Waitrose insight department using qual, quant, online and face-to-face methodologies. A flexible, ever-evolving approach to creating meaningful insight into shopper behaviour, brand perception and advertising response.

“Waitrose has worked with CI for over ten years. The team are responsive, provide true thought partnership and always ensure that their service represents great value for money. I highly recommend them.”

Clare Gough – Head of Insight

Working with a market leader is a pretty big deal. Those brands who can genuinely shape the future of an industry. Like our friends at Bupa. Our flexible tracking study provides the Bupa team with in-depth monthly reporting, analysis of marketing effectiveness and answers to ‘hot topic’ questions across different business units – be that care homes, insurance or health assessments.

Three reasons we love working with Savills? The engagement of their team, the history of the brand, and the rapidly changing marketplace. It all makes for a rich and rewarding relationship, with our expertise in qualitative development and quantitative tracking helping to keep the brand one step ahead.

“​In 2016 we took the decision to go on TV, working with Ci on the qualitative campaign development and subsequent tracking of the campaign. Delighted with that, we’ve used them for other tactical projects across the business, confident that they understand how we work, what we need from research, and can get under the skin of our consumers. For us, it’s ideal to have a consultancy action-orientated relationship, with meaningful interpretation of findings, rather than being bombarded with data and detail.”

Alison Dean – Head of Consumer Marketing

National Trust is one of those brands that’s a true privilege to work with. We’re proud to offer support across their brand tracking and membership services. Through the lens of social change, we provide a long-term view on how people feel about historical houses, countryside and coastal areas and the mutually beneficial relationship National Trust has with these unique, valuable spaces.

“I really value the relationship we have with Ci, particularly the account management offered by Jeremy who has been a permanent fixture on the National Trust account from day one (6+years ago). Jeremy has become an extension of our internal Audience Insight team and demonstrates the same values, behaviours and commitment towards the brand that we do. I know that I can trust Ci to deliver on our ever-evolving briefs and to provide a flexibly high level of client service.”

Ginny Rose – Insight Lead

Dreams is a genuinely forward-thinking brand. Which suits us perfectly. Working more as a ‘virtual insight department’ than your everyday research partner, our brand and advertising tracker constantly evolves to capture insight on key business challenges – alongside everything from KPI setting to creative all-agency sessions.

“Having worked with Consumer Insight for over 3 years they have played a significant role in the development of Dreams. Their insight in measuring brand performance, and competitive threats has played directly in shaping both our media and creative strategy. What makes Consumer Insight unique is that they actually care, whilst Rupert and Mark forge partnerships as opposed to client agency relationships. They are visionary thinkers shaped by the principle of quality insight. ”

Simon Moore – Head of Marketing

Give us a ring. Send us an email. Or post us a letter if you’re feeling nostalgic.


01926 626 800

6 Charles Court, Budbrooke Road, Warwick, CV34 5LZ.

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